For years, observers have noted the similarities between Apple, Inc. and religious cults. Origin myth? Check. Faithful masses? Just walk by an Apple store when the iPad Mini goes on sale later this week.Read it all.
“A stranger observing one of the launches could probably be forgiven for thinking they had stumbled into a religious revival meeting,” anthropologist Kirsten Bell, told Tech News Daily this past week. Bell reviewed several Apple product launch videos for Tech News prior to the iPad Mini launch event last week.
A BBC documentary series that aired last year cited a scientific study that seems to confirm this link. In the study, neuroscientists analyzed the brain activity of an Apple devotee and discovered that Apple stimulates “the same parts of the brain as religious imagery does in people of faith.”
Thursday, November 1, 2012
Posted by Robert S. Munday at 10:30 AM