Sunday, October 30, 2011

One More Thing: Steve Jobs' Final Moments Described by Sister

From here.
Steve Jobs final words? Really, just a final phrase, repeated in triplicate: "Oh wow. Oh wow. Oh wow."

That's but the capstone of a gripping eulogy [a must read] delivered by Steve Jobs's biological sister, author Mona Simpson, at Jobs's October 16 memorial service at Stanford University. The New York Times printed a transcript of Simpson's thoughts today, and it reveals a great deal of the unique relationship that Jobs shared with his sister–who he met for the first time when she was 25–as well as the more intimate moments of Jobs's life and final days.

Read it all.

Saturday, October 22, 2011

Steve Jobs: Measuring Memorials by the Numbers

Statistician Neil Kodner has taken it upon himself to conduct a tribute of tributes to the late Steve Jobs: an analysis of how users have been paying tribute to Jobs via the messages listed on Apple's remembrance site.

Read more.

Saturday, October 1, 2011

Researcher Claims, "We're Actually 'In Love' With Our iPhones"

From PC Magazine:
According to a branding consultant, people are "in love" with their Apple iPhones, rather than merely "addicted" to them.

Writing his findings in the New York Times, Martin Lindstrom conducted fMRI scans on 16 iPhone owners between the ages of 18-25 while they were exposed to either audio or visual iPhone stimulation. He found that the sights and sounds of their iPhones actually stimulated areas of the brain reserved for loved ones.

"Most striking of all was the flurry of activation in the insular cortex of the brain, which is associated with feelings of love and compassion," Lindstrom wrote. "The subjects' brains responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member."

"In short, the subjects didn't demonstrate the classic brain-based signs of addiction. Instead, they loved their iPhones."

Read it all.